'The necktie is dead': How US midterm candidates are dressing for votes

In our social media age, they're using their personal style to attract attention and project their message. Their clothing has become a measure of their authenticity and appeal.

"Politicians are dressing for two jobs at once: to look capable of holding office but to also look connected to the people they want to represent," said Joe Zee, a celebrity fashion stylist.

From Alaska to Texas, here is a look at how some candidates have been standing out on the campaign trail.

Some candidates, like Democrat Marie Gluesenkamp Perez, who represents Washington's 3rd Congressional District, are embracing a relaxed, outdoorsy image.

She favours low fuss, low-key work jackets, flannel shirts, jeans and practical footwear.

Robert Ordway, conservative public policy adviser and former owner of Capitol Hill Clothiers, says Gluesenkamp Perez is probably the most "spot-on" when it comes to "authenticity and where you come from".

"Also it really vibes with the Pacific Northwest, which has trees and forests and a little bit more of an outdoor vibe," he says.

Her style also "shepherds a message championing the working class", says Tashira Halyard, an attorney, content creator, and public policy expert based in Washington DC.

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