New support from the Ministry of Commerce to Turkish brands in global competition

The Ministry of Commerce made comprehensive changes in the Circular on Brand and Turquality Support in line with the changing needs of exporters and the dynamics of global trade and implemented new support elements.

According to the written statement made by the Ministry, efforts continue to strengthen the position of Turkish brands in global markets, increase the international competitiveness of companies and develop Türkiye's high value-added, branded exports.

While expanding the scope of existing support mechanisms with the new regulations, it is aimed to increase the international competitiveness of companies, strengthen branding activities and support sustainable export performances.

In order to encourage the use of domestic technology solutions in companies' digital transformation processes, a Technological Product Certificate (TÜR Certificate) requirement has been introduced for software products and services to be purchased or rented within the scope of consultancy support.

With this regulation, it is aimed that branding supports will contribute to the digital transformation of companies, as well as the development of the domestic software industry, the commercialization of domestic and national technology products and the strengthening of Türkiye's technology ecosystem.

A new opportunity is offered to ensure more effective use of the 5-year support period provided per target market within the scope of Brand and Turquality Programs.

The regulation allows companies to add the years for which they are not subject to any support payments to the end of the target market support period, only once. Thus, it is aimed for companies to plan their branding activities in international markets more efficiently and to benefit from existing supports more effectively.

In order to ensure that Türkiye is represented with strong and qualified brands in international fairs, companies within the scope of Brand and Turquality Programs are encouraged to participate in Turkish export product fairs.

Source: TRT Haber Ekonomi RSS (Open Press / Translated Full Text)